What’s the Future of Marketing?
What’s the future of marketing? This is the question I set out to answer when I took the stage at the 2019 edition of the always-excellent Brand ManageCamp conference. My keynote, dubbed Marketing 2025, came late on day 2 of the agenda, after attendees’ heads were already full-to-overflowing with actionable advice from well known experts […]
A Vision for the Future of Content (#IntelContent Talk Highlights)
A couple of weeks ago, I had the pleasure of speaking at the eighth annual (and newly revamped) Intelligent Content Conference. I spoke about content for “the untethered world”, or how content strategists and content marketers can prepare for a world beyond mobile and even — for that matter — beyond screen-based interfaces. While I […]
Love Your Haters Redux (2007)
Every now and then, I stumble upon a timeless concept that remains relevant for years after I first blogged about it. The idea of loving your haters is one of those concepts. So with Valentine’s Day just around the corner and social media guru Jay Baer’s similarly themed Hug Your Haters on shelves in a […]