Adapt Manifesto on ‘Across the Pond’ Ep.17

Across the Pond Marketing Transformed

Marketing transformation consultant Samuel Monnie and I have been in each others’ orbit for a decade or so — since right around the time microMARKETING was published. I’ve always found him to be sharp, curious and insightful and now he’s given me another reason to think so. 🙂 Sam co-hosts an excellent podcast called Across […]

What’s the Future of Marketing?

What’s the future of marketing? This is the question I set out to answer when I took the stage at the 2019 edition of the always-excellent Brand ManageCamp conference. My keynote, dubbed Marketing 2025, came late on day 2 of the agenda, after attendees’ heads were already full-to-overflowing with actionable advice from well known experts […]

A Vision for the Future of Content (#IntelContent Talk Highlights)

A couple of weeks ago, I had the pleasure of speaking at the eighth annual (and newly revamped) Intelligent Content Conference. I spoke about content for “the untethered world”, or how content strategists and content marketers can prepare for a world beyond mobile and even — for that matter — beyond screen-based interfaces. While I […]