Ideas...
At the Intersection of Business, Technology & Culture
Why Human Futurists Matter More Than Ever in the Age of AI (according to ChatGPT)
I was curious what generative AI would say about the role of human futurists (and more specifically, futurist keynote speakers like me) in an
Learn. Unlearn. Relearn. Repeat.
Adaptability: The Ultimate Human Skill in the Age of AI. In 1970, Alvin Toffler wrote,“The illiterate of the twenty-first century will not be those who
Why I Joined the Perplexity Business Fellowship (And Why It Matters)
Over the past few years, I’ve spent a lot of time helping organizations understand, prepare for, and act on the accelerating impact of AI. As
AI Doesn’t Care. Do You?
A Florida teen named Sewell Setzer took his own life after forming a deep emotional connection with an AI-powered chatbot. Sewell had confided in
A Tale of Two AI Futures
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness,
“Why” Comes Before A and I
In last week’s article on my company’s Substack, my CognitivePath partner Geoff asked whether the AI hype bubble is about to burst. He posited that,
Humanity: 0
As I write this, the Paris 2024 Olympics are in full swing. I’ll admit I haven’t seen much of the Summer Games, beyond a handful
AI’s Trust Problem (and What You Can Do About It)
AI has a trust problem. And while that might seem like something for Sam, Satya, or Sundar to sort out, the truth is it’s a
AI Meets Earth Day: Finding a Sustainable Path in AI-Driven Marketing
Today marks the 54th anniversary of Earth Day, the annual reminder that our planet is worth protecting. A range of global brands — from ASICS to Xbox —
What Does Generative AI Mean for Marketers?
When, in 2020, one of the world’s most advanced forms of artificial intelligence – generative AI – gained a simple, user-friendly, conversational interface,
Eight AI Themes to Guide Marketers in 2024
2023 was quite a year for artificial intelligence. Even AI professionals struggled to keep up with the many rapidfire innovations, make sense of the abundant
(Re) Introducing CognitivePath: AI Research and Advisory
Around a year ago, I began a quiet pivot into artificial intelligence. Granted, AI has featured in my work as a futurist, speaker, and digital
Three AI Councils Every Organization Needs
As AI technologies increasingly permeate every facet of our lives, businesses are grappling with the transformative power of these tools, particularly in the realm of
An Introduction to Data for Generative AI in Marketing
Imagine a world where your marketing campaigns are precisely targeted to individual customer preferences, behaviors, and needs. Where versioning creative is easy and effortless. Where
For Brands, Synthetic Celebrities Blur the Lines of Reality (and Responsibility)
The prophetic Season 6 opener of Black Mirror, Joan is Awful, propels viewers into a mirrorworld where every actor has been replaced with an AI
Building Trust in Marketing AI Systems
The role of AI in marketing has gone from being a novelty to being a game-changing reality that’s reshaping how we connect with consumers and
No Brainer Podcast, Ep4 – Elon’s X and AI in Advertising
First things first: I’m pumped to announce that No Brainer is now part of the Marketing Podcast Network, the premier network of
No Brainer Podcast, Ep4: AI Ethics. Humans Strike Back
Today’s episode is packed with power as Geoff Livingston and I dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney
Grab Greg's Latest Book
NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle For the Status Quo
The new normal you’re waiting for is never going to happen. Welcome to the NEVER NORMAL — the new era in which leaders, teams, organizations and entire industries will need to adapt to wave after wave of relentless change. NEVER NORMAL features 16 of Greg’s most provocative business essays from 2012 through today.
His uncommon ideas about business are as relevant today as they were on the days the essays were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.
