No Brainer Podcast, Ep3: Adobe Firefly, ChatGPT Plugins & Strategic AI
In this episode of No Brainer, Geoff Livingston leads off with Adobe’s foray into the world of generative image-making with a proprietary model based on rights-cleared images. How does it stack up against Midjourney and the rest? With Adobe being the latest move by an incumbent technology company, we ponder how the market may shake […]
Beyond AI Hype: For Marketers, Strategy Equals Success
AI isn’t new to marketing. Anything but. For years, artificial intelligence has been baked into ad targeting and performance analytics, sentiment analysis and social listening, copy testing and content personalization, and email and search engine optimization. In many cases, machine learning has been churning away in the background, making the art of marketing more scientific […]
My Message to Marketers at the B2B Marketing Exchange
Last week I had the pleasure of keynoting B2B Marketing Exchange: Next-Level ABM — the first edition of the popular B2BMX conference to focus specifically on best practices in account-based marketing. This keynote was a bit different from my typical talk. For starters, it drew heavily from my 2010 book microMARKETING and tied the framework […]