Everything is Exponential
Anyone who has seen me speak might get the sense that I’m obsessed with exponential curves. I spend a fair bit of my stage time exploring what exponential change looks like and asking my audiences to consider how exponential thinking might take root in their own businesses. My main prop during this portion of my […]
What’s the Future of Marketing?
What’s the future of marketing? This is the question I set out to answer when I took the stage at the 2019 edition of the always-excellent Brand ManageCamp conference. My keynote, dubbed Marketing 2025, came late on day 2 of the agenda, after attendees’ heads were already full-to-overflowing with actionable advice from well known experts […]
Digitization vs Digitalization vs Digital Transformation
Many people use the terms digitalization, digitalization and digital transformation interchangeably. But I believe the differences among these three terms amount to more than just semantics — so over the years, I’ve developed working definitions of each that I often share during my conference keynotes and executive briefings. These definitions help the people interested in […]
