Adapt Manifesto on ‘Across the Pond’ Ep.17
Marketing transformation consultant Samuel Monnie and I have been in each others’ orbit for a decade or so — since right around the time microMARKETING was published. I’ve always found him to be sharp, curious and insightful and now he’s given me another reason to think so. 🙂 Sam co-hosts an excellent podcast called Across […]
2020: The Year Digital Transformation Dies
Watson, we have a problem. According to research from McKinsey & Co, 70% of all transformations fail. For transformations of the digital sort, that number rises to over 80%. Of those that don’t outright fail, only 16% actually deliver improved performance. For those that do, the improvements are difficult to sustain. This is a dynamic […]
Introducing the Adapt Manifesto
adaptability (noun). the quality of being able to adjust readily to new conditions Adaptability has never been more important than it is today. The ability of people, teams and entire organizations to reliably and repeatedly adapt to today’s business environment — an environment defined by unrelenting, accelerating change; one in which new conditions, challenges and […]
