Look Beyond Virtual Reality’s Hype… and Its Haters
Long-time virtual world-watcher Wagner James Au believes you’re not missing much if you’re missing the point of all the recent virtual reality hype. This is a recurring theme on his personal blog and the subject of a new Wall Street Journal op-ed piece, Virtual Second Thoughts, in which he writes: Business analysts who predict mass growth […]
Will Holoportation Revolutionize the Way We Work?
My love affair with the virtual office began more than a decade ago, but truly blossomed in 2007 when I became a partner at the marketing consultancy, crayon — a company (perhaps) most famous for having its headquarters in Second Life and helping companies like Coca-Cola navigate the virtual world. Beyond my love-hate relationship with that particular […]
What Amazon Dash Tells Us About the Future of Shopping – and the Future of Marketing
When Amazon announced Dash — a series of branded smart buttons that will allow Prime members to simply press to replenish popular packaged goods as supply runs low (reorders are automatically fulfilled through Amazon, of course) — right around April 1st, people questioned whether the retail giant was treating them to an April Fool’s Day joke. […]
