5 Ways Big Data Makes Us Smarter Marketers
In 2006, loyalty marketer Clive Humby declared data “the new oil” – a resource with the same transformative, wealth-creating power associated with the fossil fuel. It’s an analogy that has only grown more appropriate over the intervening five years, although today we know that data differs from oil in one important way: The world’s supply […]
How To Take Time Off From Technology
For many people here in the U.S., Memorial Day Weekend marks the unofficial start to summer. And even in an always-on world, summer often gives us a bit of a breather — a chance to slow down, an opportunity to take a bit of time off from work. Two of my colleagues are wasting no […]
Video: My xPotomac Talk on Digital Ubiquity
xPotomac sponsor Vocus has posted video of last month’s talk about what digital ubiquity — the Internet of Everything — will mean for businesses and for brands. This video includes the full 23 minutes of my TED-style session, during which I describe how a near-term future when a bit of computing power is embedded in billions of […]