99 Problems But Resources Ain’t One
Let’s say you’re faced with a choice between the thing you’ve always done and some new thing you might considering doing. It could be anything, so long as it represents change — shifting more of your marketing spend into digital, ramping up your social media presence, adding a new retail location, launching a new product or […]
Can Mass Media Companies Become Micro-Mavens?
A recent Nieman Journalism Lab post by industry analyst and Newsonomics author Ken Doctor inspired GigaOM contributor Matthew Ingram to posit that the future of mass media depends on the ability of traditional media companies to embrace the power of “small things.” Actually, it’s Doctor that makes that assertion, with Ingram expanding on Doctor’s news-centric take to […]
