Why Human Futurists Matter More Than Ever in the Age of AI (according to ChatGPT)
I was curious what generative AI would say about the role of human futurists (and more specifically, futurist keynote speakers like me) in an age where all the world’s knowledge seems to be just a prompt away. What’s the value of putting a flesh-and-blood person on stage in a ballroom? What do we humans […]
Why Leaders Must Embrace Ambiguity
Embracing Ambiguity. It’s a key component of adaptability and an essential skill for the future of business. No surprise, it’s also one of the 10 principles in the Adapt Manifesto code of practice, where we explain it like this: In the face of pervasive, ongoing, accelerating disruption, commit to acting on intelligence but in the […]
My Message to Marketers at the B2B Marketing Exchange
Last week I had the pleasure of keynoting B2B Marketing Exchange: Next-Level ABM — the first edition of the popular B2BMX conference to focus specifically on best practices in account-based marketing. This keynote was a bit different from my typical talk. For starters, it drew heavily from my 2010 book microMARKETING and tied the framework […]