Why Leaders Must Embrace Ambiguity
Embracing Ambiguity. It’s a key component of adaptability and an essential skill for the future of business. No surprise, it’s also one of the 10 principles in the Adapt Manifesto code of practice, where we explain it like this: In the face of pervasive, ongoing, accelerating disruption, commit to acting on intelligence but in the […]
Digital Will Be the Least of All Disruptions
In this new video, culled from a recent virtual keynote, I look at the wide range of shocks that will disrupt businesses in the Never Normal era — any one of which will make technological disruption look like child’s play. Watch to hear more about the coming waves of change that will make always-on adaptability […]
My Message to Marketers at the B2B Marketing Exchange
Last week I had the pleasure of keynoting B2B Marketing Exchange: Next-Level ABM — the first edition of the popular B2BMX conference to focus specifically on best practices in account-based marketing. This keynote was a bit different from my typical talk. For starters, it drew heavily from my 2010 book microMARKETING and tied the framework […]