The New Rules No Longer Apply
In times of dramatic change — times like these — it’s critical that we reexamine the old rules that define how we work and jettison the ones that no longer serve their purpose. Breaking the old rules sets you on a path toward the new, the dramatic and the different. But what you put in […]
Thinking About Zeg
Zeg. It’s a Georgian word that has no English equivalent. According to an article from The Week, zeg is “the day after tomorrow”. So while the meaning is simple enough and we certainly have a full phrase to express it when we need to, evidently the concept is not so important for those of us who […]
The Red Queen Effect In Marketing
In the well-known race scene in Lewis Carroll’s classic Through the Looking-Glass, the Red Queen tells Alice, “It takes all the running you can do, to keep in the same place.” Given the pace and pervasiveness of change happening everywhere around us — in technology, in culture, in business, in consumer behaviors and expectations, in […]