The Discovery of Water
Marshall McLuhan once pointed out that “Fish did not discover water,” going on to explain that, “in fact, because they are completely immersed in it, they live unaware of its existence. Similarly, when a conduct is normalized by a dominant cultural environment, it becomes invisible.” We are all immersed so deeply in something that it becomes […]
Digital Is the Answer. Now What’s the Question?
In early 2007, I wrote a piece for Mediapost about the need for brand marketers to become video content makers. It began, There’s an old advertising joke that goes like this: “The answer is a 30-second spot. Now, what’s the question?” Today, you could make a similar joke, simply replacing the word ‘digital’ for the phrase […]
What You’ll Learn When You Learn to Code
Despite 20 years and counting, in and around digital — including seven or so working inside technology startups — I never learned to code. Sure, there was that one three-day-course my parents enrolled me in during the summer between fifth and sixth grades, but this was way back in the 70s (long before my career […]
