The Red Queen Effect In Marketing
In the well-known race scene in Lewis Carroll’s classic Through the Looking-Glass, the Red Queen tells Alice, “It takes all the running you can do, to keep in the same place.” Given the pace and pervasiveness of change happening everywhere around us — in technology, in culture, in business, in consumer behaviors and expectations, in […]
Coke’s Path from Cola Company to Content Creator
The media landscape today bears little resemblance to the media landscape five years ago, let alone 50 years ago. If that statement comes as a revelation to you, you really haven’t been paying attention. But there’s a big difference between marketing pundits pounding the drum, and major brand marketers changing they way they connect with […]