What Amazon Dash Tells Us About the Future of Shopping – and the Future of Marketing
When Amazon announced Dash — a series of branded smart buttons that will allow Prime members to simply press to replenish popular packaged goods as supply runs low (reorders are automatically fulfilled through Amazon, of course) — right around April 1st, people questioned whether the retail giant was treating them to an April Fool’s Day joke. […]
What’s Not to Like About Facebook’s Content Play?
By now, you’ve probably heard the news that Facebook is in talks with a select set of media companies about the possibility of publishing their original content directly inside the social network’s platform. The New York Times reported on its own involvement in these discussions (very meta), citing the allure of improved access to Facebook’s […]
5 Ways Big Data Makes Us Smarter Marketers
In 2006, loyalty marketer Clive Humby declared data “the new oil” – a resource with the same transformative, wealth-creating power associated with the fossil fuel. It’s an analogy that has only grown more appropriate over the intervening five years, although today we know that data differs from oil in one important way: The world’s supply […]