AI Doesn’t Care. Do You?

Greg Verdino AI expert keynote speaker

  A Florida teen named Sewell Setzer took his own life after forming a deep emotional connection with an AI-powered chatbot. Sewell had confided in the bot, letting it know of his plan and when he expressed some amount of hesitation, the bot assured him that this was “not a reason not to go through […]

What Does Generative AI Mean for Marketers?

Marketing AI - How Can Marketers Unlock Human Creativity with Artificial Intelligence?

    When, in 2020, one of the world’s most advanced forms of artificial intelligence – generative AI – gained a simple, user-friendly, conversational interface, marketers were intrigued (to say the least). With its ability to produce content at unprecedented speed and scale, generative AI surely holds the potential to remake marketing. Yet, as experts […]

(Re) Introducing CognitivePath: AI Research and Advisory

CognitivePath is the only research and advisory analyst firm focused specifically on the intersection between marketing and AI. AI analysts Greg Verdino and Geoff Livingston.

Around a year ago, I began a quiet pivot into artificial intelligence. Granted, AI has featured in my work as a futurist, speaker, and digital transformation specialist for quite a while. But when OpenAI released ChatGPT in November 2022, I recognized the start of something big — a major shift akin to the advent of […]