Everything is Exponential
Anyone who has seen me speak might get the sense that I’m obsessed with exponential curves. I spend a fair bit of my stage time exploring what exponential change looks like and asking my audiences to consider how exponential thinking might take root in their own businesses. My main prop during this portion of my […]
What’s the Future of Marketing?
What’s the future of marketing? This is the question I set out to answer when I took the stage at the 2019 edition of the always-excellent Brand ManageCamp conference. My keynote, dubbed Marketing 2025, came late on day 2 of the agenda, after attendees’ heads were already full-to-overflowing with actionable advice from well known experts […]
True Transformation: The Future Favors the Bold
The next round of organizations to fail in the wake of disruption will do so not because their leaders didn’t see the future coming, but because they failed to see their own organization’s place in it. I’m talking about companies that manufacture products as demand shifts to services, that focus on ownership as their customers demand […]