Greg Verdino at Brand ManageCamp 2019 (Full Video)
Live events feel like they’re a lifetime away. So does September 2019, but that’s when I presented my take on trends shaping the future of marketing at Brand ManageCamp. I wrote a post summarizing my talk last year but have had the full video sitting on my hard drive for a while. Even though I’ve […]
2020: The Year Digital Transformation Dies
Watson, we have a problem. According to research from McKinsey & Co, 70% of all transformations fail. For transformations of the digital sort, that number rises to over 80%. Of those that don’t outright fail, only 16% actually deliver improved performance. For those that do, the improvements are difficult to sustain. This is a dynamic […]
Introducing the Adapt Manifesto
adaptability (noun). the quality of being able to adjust readily to new conditions Adaptability has never been more important than it is today. The ability of people, teams and entire organizations to reliably and repeatedly adapt to today’s business environment — an environment defined by unrelenting, accelerating change; one in which new conditions, challenges and […]