Who’s In Charge of Transformation?
If you’re a CEO and you’re not terrified at the possibility of digital disruption, you haven’t been paying attention. And if you’re not directly and actively involved in the formulation of digital strategies for your business, you’re not doing enough to combat disruption and embrace positive, inside-out transformation. You may also soon find yourself a […]
Video: My xPotomac Talk on Digital Ubiquity
xPotomac sponsor Vocus has posted video of last month’s talk about what digital ubiquity — the Internet of Everything — will mean for businesses and for brands. This video includes the full 23 minutes of my TED-style session, during which I describe how a near-term future when a bit of computing power is embedded in billions of […]
The Internet of Things Changes Everything
This article is cross-posted from Geoff Livingston’s blog. The first person voice in this post is Geoff’s, as he shares his ideas and interviews me about mine. The Internet is everywhere. You know I’m a big proponent of integrated marketing, but the very nature of the pervasive Internet will force marketers to integrate experiences or […]