ChatGPT and Conversational AI: From Hype to Hurting (at Record Speed)
The November 2022 launch of ChatGPT by OpenAI signaled a major milestone in the awareness and adoption of AI. Usage grew at record speed, achieving in mere weeks the kind of scale that it took previous record holders like Tik Tok and Instagram months or years to attain. Claims that conversational AI could […]
ChatGPT: Is This AI’s Tipping Point Moment?
The odds are that you’ve seen the buzz about ChatGPT, a large language model trained by OpenAI to generate human-like text based on the input it receives. It’s a variant of GPT-3 (Generative Pretrained Transformer 3), the machine learning model that is considered to be one of the most advanced technologies for generating convincing, […]
What’s the Future of Marketing?
What’s the future of marketing? This is the question I set out to answer when I took the stage at the 2019 edition of the always-excellent Brand ManageCamp conference. My keynote, dubbed Marketing 2025, came late on day 2 of the agenda, after attendees’ heads were already full-to-overflowing with actionable advice from well known experts […]