Beyond AI Hype: For Marketers, Strategy Equals Success
AI isn’t new to marketing. Anything but. For years, artificial intelligence has been baked into ad targeting and performance analytics, sentiment analysis and social listening, copy testing and content personalization, and email and search engine optimization. In many cases, machine learning has been churning away in the background, making the art of marketing more scientific […]
No Brainer Podcast, Episode 2: GPT-4, Salesforce and Hubspot
Check out Episode 2 of No Brainer – An AI Podcast for Marketers. This time out, Geoff Livingston and I share our perspectives on OpenAI’s release of GPT-4, and the integration of AI features and functionality into the two major CRMs, Salesforce and Hubspot. You can find the full details, show notes, links, and info […]
Introducing No Brainer – An AI Podcast for Marketers
A couple of months ago, my buddy Geoff Livingston and I started sharing our thoughts about everything going on with AI (spurred on by the release of ChatGPT) and what it means for marketers. Two things occurred to us. First, it feels a lot like the kind of transformation the marketing industry went through […]