An Introduction to Data for Generative AI in Marketing
Imagine a world where your marketing campaigns are precisely targeted to individual customer preferences, behaviors, and needs. Where versioning creative is easy and effortless. Where your team can produce high-performing, on-brand content with unprecedented speed and scale. Generative AI — a branch of artificial intelligence that creates new content — promises all of this, and more. But […]
For Brands, Synthetic Celebrities Blur the Lines of Reality (and Responsibility)
The prophetic Season 6 opener of Black Mirror, Joan is Awful, propels viewers into a mirrorworld where every actor has been replaced with an AI likeness. Within months of the episode’s release, the fact betrayed by this fiction became a catalyst for a real world Hollywood strike. The actors’ union is protesting a contract clause […]
Building Trust in Marketing AI Systems
The role of AI in marketing has gone from being a novelty to being a game-changing reality that’s reshaping how we connect with consumers and understand their needs. Yet, the power of these advanced technology systems hinges on one profoundly human factor: trust. Trust has always been the cornerstone of any successful marketing strategy. And […]