Eight AI Themes to Guide Marketers in 2024
2023 was quite a year for artificial intelligence. Even AI professionals struggled to keep up with the many rapidfire innovations, make sense of the abundant hype, and see through the noise to find the signal that really mattered. The press and pundits hardly helped. Every new development was “mind-blowing,” every downside “existential.” A marketing decision-maker […]
(Re) Introducing CognitivePath: AI Research and Advisory
Around a year ago, I began a quiet pivot into artificial intelligence. Granted, AI has featured in my work as a futurist, speaker, and digital transformation specialist for quite a while. But when OpenAI released ChatGPT in November 2022, I recognized the start of something big — a major shift akin to the advent of […]
Three AI Councils Every Organization Needs
As AI technologies increasingly permeate every facet of our lives, businesses are grappling with the transformative power of these tools, particularly in the realm of marketing. Generative AI — a subset of artificial intelligence that creates new content, insights, or predictions — shows promise for a wide range of marketing use cases, including creating dynamic […]