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As I write this, the Paris 2024 Olympics are in full swing. I’ll admit I haven’t seen much of the Summer Games, beyond a handful of moments. But I am professionally curious about the ways in which AI has been woven into the entire event. Tech.co wrote about the International Olympic Committee’s forward-looking “AI agenda,” […]
AI Meets Earth Day: Finding a Sustainable Path in AI-Driven Marketing
Today marks the 54th anniversary of Earth Day, the annual reminder that our planet is worth protecting. A range of global brands — from ASICS to Xbox — are celebrating the event with marketing campaigns that highlight their own sustainability efforts and impact. And because it is 2024, after all, it’s likely the agencies and in-house teams that developed these […]
What Does Generative AI Mean for Marketers?
When, in 2020, one of the world’s most advanced forms of artificial intelligence – generative AI – gained a simple, user-friendly, conversational interface, marketers were intrigued (to say the least). With its ability to produce content at unprecedented speed and scale, generative AI surely holds the potential to remake marketing. Yet, as experts […]