Over the past few years, I’ve spent a lot of time helping organizations understand, prepare for, and act on the accelerating impact of AI. As you can imagine, this work demands more than just keeping up. It requires staying close to the edge of what’s changing, why it matters, and what leaders need to do next.
So when Perplexity AI launched their Business Fellowship—a program for professionals looking to deepen their AI fluency and apply it meaningfully in their work—I jumped in.
Here’s why.
Perplexity and the Future of Online Information
We’re in the middle of a massive shift in how people find and use information online. With the easy access to the world’s information through generative AI systems, traditional search—typing in keywords, sifting through SEO-optimized blog posts, clicking a bunch of links just to piece together an answer—is starting to feel (well) a bit “Web 1.0.”
A new generation of AI-powered “answer engines” like Perplexity is flipping the model. Instead of sending you on a scavenger hunt, they deliver clear, sourced responses in real time. It’s faster, more direct, and in many cases, more useful—especially for decision-makers who don’t have time to wade through ten tabs and a pile of marketing fluff. Granted, these tools, like all GenAI, have a tendency to invent information and even cite imaginary sources from time to time. But for a smart user who is willing to exercise their critical thinking skills, they offer some real benefits in terms of access to information.
This shift isn’t just about user convenience, of course. It’s changing how businesses get discovered, how experts build authority, and how leaders stay informed in an era of overwhelming noise. Signal wins. Precision matters. And ultimately we’ll all need to get comfortable optimizing our online information for AI discoverability.
Perplexity (if you don’t know) was one of the first movers in the answer engine space, and it’s become one of my go-to generative AI tools for real-time answers from the web, digging through work files, and more. Tons of cool innovation — from Deep Research for expert-level analysis to integrated e-commerce to their forthcoming agentic search browser.
That’s why I’m excited to announce that I’ve been selected for the first cohort of the Perplexity Business Fellowship.
About the Perplexity AI Business Fellowship
I joined because this is the kind of practical, strategic, and future-focused learning that fuels my work. I’m not interested in theoretical frameworks that gather dust. I’m here to help leaders make smarter choices, move faster, and build what’s next—and that requires staying close to the frontier. That’s what this fellowship is all about.
What This Means for My Work
The fellowship gives me deeper access to what’s next: not just the tools, but the thinking, the use cases, the signals, and a great group of people who are doing the work. It sharpens my ability to help leaders cut through noise, see around corners, and make intentional moves in a world shaped by AI.
Whether I’m advising a CEO on AI readiness, helping a team rethink how they work, or scanning the horizon for what’s coming next, I need to be plugged into the edge of change. This fellowship is one more way to stay there.
And if you’re thinking about how AI is changing the rules for strategy, innovation, or leadership—we should talk.
