Digital Is the Answer. Now What’s the Question?
In early 2007, I wrote a piece for Mediapost about the need for brand marketers to become video content makers. It began, There’s an old advertising joke that goes like this: “The answer is a 30-second spot. Now, what’s the question?” Today, you could make a similar joke, simply replacing the word ‘digital’ for the phrase […]
10 Questions Every CXO Must Ask About Digital
As a C-suite leader, it’s critical that you have the right answers about digital transformation. It’s just as important that you ask the right questions. At a time when a mere minority of global enterprises actually have a single global digital strategy, while those that do often express dissatisfaction about the degree to which that […]
