Adapt To Thrive
Greg on Adaptability and Transformation in the Exponential Age

What is Digital Transformation, Really?
Everyone’s talking about ‘digital transformation’. C-suites and boards list it among their top 2015 priorities. Newly minted experts abound. Big consultancies have launched dedicated practice

The Discovery of Water
Marshall McLuhan once pointed out that “Fish did not discover water,” going on to explain that, “in fact, because they are completely immersed in it, they

White Collar Robots
“Technology gets better, cheaper and faster at a rate biology can’t match.” – C.G.P. Grey If you’re interested in the ways automation (aka robots) will affect

Digital Is the Answer. Now What’s the Question?
In early 2007, I wrote a piece for Mediapost about the need for brand marketers to become video content makers. It began, There’s an old advertising

10 Questions Every CXO Must Ask About Digital
As a C-suite leader, it’s critical that you have the right answers about digital transformation. It’s just as important that you ask the right questions.

What You’ll Learn When You Learn to Code
Despite 20 years and counting, in and around digital — including seven or so working inside technology startups — I never learned to code. Sure,

10 Signs You Don’t Have a Strategy
I recently happened upon a post by science fiction writer and digital culture commentator Bruce Sterling. It comprised two sentences — “*What the heck kind of

Taking the Long View of Near Term Change
Today, I read an article in the McKinsey Quarterly. It began: “Change is the dominant fact of life in every business today. And the ability to

Promise & Peril in the Hypernetworked Now
Here are the slides from my presentation to the Long Island chapter of the Contingency Planning Exchange. Promise + Peril in the Hypernetworked Now

The Digital Future of Healthcare
I’ve just returned from a week in Europe with stops in London, Berlin and Paris. Among the many highlights, I had the opportunity to kick-off

The Future Is Not Now
The future is, by definition, in the future. Sounds obvious enough, so why did I think it would be worth pointing this out? I can’t count

We Are the Borg
“We are the borg.” Star Trek fans will recognize the reference immediately as part of the standard warning issued to any alien race about to

Let’s Get Physical
Let’s get physical. It might be the hook from an Olivia Newton John song, good advice for sedentary desk job workers, or an ill-advised proposition

Why Digital Literacy Matters
Today, I’m quoted in a Wall Street Journal article about digital coaching and training for c-level executives. The piece — entitled Bosses Learn Not to Be

Strategy Is Change
As I write this in mid-November, a great majority of organizations are engaged in the curious annual ritual known as “strategic planning” — the often

Leading Transformation: Myndset Podcast Interview
I first had the opportunity to meet marketing strategist Minter Dial when I was in Paris for a project at L’Oreal – at the time,

99 Problems But Resources Ain’t One
Let’s say you’re faced with a choice between the thing you’ve always done and some new thing you might considering doing. It could be anything,

Naysayers vs Soothsayers
The world is divided between soothsayers and naysayers. Visionaries and reactionaries. Agents of change and keepers of the peace. Clairvoyants gazing into crystal balls and
Grab Greg's Latest Book
NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle For the Status Quo
The new normal you’re waiting for is never going to happen. Welcome to the NEVER NORMAL — the new era in which leaders, teams, organizations and entire industries will need to adapt to wave after wave of relentless change. NEVER NORMAL features 16 of Greg’s most provocative business essays from 2012 through today.
His uncommon ideas about business are as relevant today as they were on the days the essays were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.

Join the Adaptability Movement
Turn Greg’s ideas into lasting impact. Discover the two essential tools for measuring and growing your personal, professional, and organizational adaptability.

The AQai adaptability assessment provides a scientifically validated measure of your personal AQ across 15 sub-dimensions.

The Adapt Manifesto aims to align leaders around a set of seven core values and 10 practical principles that provide a step-by-step action plan for repeatedly and reliably adapting to change.