A Vision for the Future of Content (#IntelContent Talk Highlights)
A couple of weeks ago, I had the pleasure of speaking at the eighth annual (and newly revamped) Intelligent Content Conference. I spoke about content for “the untethered world”, or how content strategists and content marketers can prepare for a world beyond mobile and even — for that matter — beyond screen-based interfaces. While I […]
Can Mass Media Companies Become Micro-Mavens?
A recent Nieman Journalism Lab post by industry analyst and Newsonomics author Ken Doctor inspired GigaOM contributor Matthew Ingram to posit that the future of mass media depends on the ability of traditional media companies to embrace the power of “small things.” Actually, it’s Doctor that makes that assertion, with Ingram expanding on Doctor’s news-centric take to […]
Coke’s Path from Cola Company to Content Creator
The media landscape today bears little resemblance to the media landscape five years ago, let alone 50 years ago. If that statement comes as a revelation to you, you really haven’t been paying attention. But there’s a big difference between marketing pundits pounding the drum, and major brand marketers changing they way they connect with […]
