A Vision for the Future of Content (#IntelContent Talk Highlights)
A couple of weeks ago, I had the pleasure of speaking at the eighth annual (and newly revamped) Intelligent Content Conference. I spoke about content for “the untethered world”, or how content strategists and content marketers can prepare for a world beyond mobile and even — for that matter — beyond screen-based interfaces. While I […]
What’s Not to Like About Facebook’s Content Play?
By now, you’ve probably heard the news that Facebook is in talks with a select set of media companies about the possibility of publishing their original content directly inside the social network’s platform. The New York Times reported on its own involvement in these discussions (very meta), citing the allure of improved access to Facebook’s […]
Can Mass Media Companies Become Micro-Mavens?
A recent Nieman Journalism Lab post by industry analyst and Newsonomics author Ken Doctor inspired GigaOM contributor Matthew Ingram to posit that the future of mass media depends on the ability of traditional media companies to embrace the power of “small things.” Actually, it’s Doctor that makes that assertion, with Ingram expanding on Doctor’s news-centric take to […]
