As innovation has gone from buzzword to must-have at companies of all types and sizes, I find that many leaders remain mystified as to how to make it work within their own organizations. Drawing on inspiration from some of the work I’ve been doing with corporate clients looking to foster innovative thinking, leading and doing within their business, I’ve pulled together my own thinking — and a practical six-part framework — to help leaders understand why innovation matters and how to go beyond mere ideation to make innovation a core competency (for themselves, for their team and for their company as a whole.)
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About the Author
Greg Verdino helps leaders at global enterprises and growing companies solve complex challenges with digital era thinking. His work spans business strategy, digital transformation and marketing innovation.