It’s been five years since I’ve spoken at a “content conference.” Back in 2010, I presented at the Custom Content Conference, weaving ideas from my micro-content book microMARKETING into a speech for the very first time. That’s also where I had the opportunity to meet Mr. Content Marketing himself, Joe Pulizzi, in person for the first time (having previously blurbed his first book and spoken with him a time or two by phone). Joe and I recently had a chance to sit and chat when our paths crossed at Brand ManageCamp earlier this autumn — and we got to talking about the work we’re going here at VERDINO & CO and his vision for the newly revamped Intelligent Content Conference. That discussion led us to one of those a-ha moments, when we both realized it would make perfect sense to put this guy on that agenda. Which leads me to…
I’ll be speaking at the 2016 Intelligent Content Conference.
This event focuses specifically on “content strategy for marketers” (not to be confused with content marketing strategy), is brought to you by the same team that organizes the Content Marketing World mega-event, and has an agenda packed with many of the world’s most highly regarded content strategists. I’m honored to have the chance to speak alongside them.
I hope you’ll consider joining me at the 2016 Intelligent Content Conference. This event takes place in Las Vegas on March 7-9, 2016. If you register before December 4th, you’ll take advantage of the best possible early bird rate.
OK, so what’s my topic? Well, it draws on my current work and also my prior experience as a digital strategist, digital transformation consultant and futurist speaker to explore how content strategy evolves as content itself becomes increasingly “untethered” from traditional interfaces. Here’s the full synopsis from the ICC website to whet your appetite:
The Untethered World — How to Prepare for the Mobile Takeover
(As you read on, you’ll see that I’m taking the idea of mobile well beyond smartphones and tablets, to really explore the links between mobility and untethered content.)
It’s 2016. If you’re not thinking “mobile first”, you’re not thinking straight. If you’re not creating content experiences that are equally useful, usable and relevant whether your consumer engages with your business online or on-the-go, you’re missing a huge opportunity to connect with increasingly mobile audiences. And we’re just getting started…
By 2020, more than 200 Billion everyday objects will be connected to the Internet. We’re not just talking about smartphones and tablets, or only connected cars and tweeting toasters. Think smart shoes, shirts, street lamps, sidewalks and soda cans. This is the Internet of Things and it is the next content frontier. Future-leaning companies are already embracing “product as content” — seamlessly integrating rich, personalized, content-driven experiences with the physical products they sell. We’ll look at some early examples and explore why content strategy will be even more important (and exciting) in an “untethered” world.
In this session, we’ll explore:
The ways in which content strategy know-how (from crafting core strategy statements to employing structured, adaptive and intelligent content approaches) will ensure the creation of meaningful content experiences no matter what devices your audiences use.
How smart marketers and content strategists alike are evolving their approach to content and meeting the needs of mobile-first audiences.
New ways to think about (and understand) a content ecosystem that is virtually limitless and content that is truly untethered from traditional interfaces.
Real world examples and future-looking ideas about how audiences will engage with “product as content” in the very near term.