A couple of weeks ago, I had the pleasure of speaking at the eighth annual (and newly revamped) Intelligent Content Conference. I spoke about content for “the untethered world”, or how content strategists and content marketers can prepare for a world beyond mobile and even — for that matter — beyond screen-based interfaces. While I had the opportunity to incorporate certain themes I’ve spoken about before (at Brand ManageCamp, for example), this particular talk was a bit different from my usual keynote in that I got more technical and tactical about the work Amanda and I do in our content consultancy. Attendees have access to my full presentation slides and video, but I wanted to share some of the highlights here for anyone else who might be interested.
Today, Ian Patterson continues is Five Days Delivering Digital Transformation series with a topic near and dear to my heart. A topic that transcends digital and gets at the core of business. Day 4 is the day someone on the team asks, “So, what’s our strategy?” I think Ian’s answer might surprise you.
So let’s join him as he shows up for work on Day 4.
I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and innovation. Here’s what I came up with.