Every now and then, I stumble upon a timeless concept that remains relevant for years after I first blogged about it. The idea of loving your haters is one of those concepts. So with Valentine’s Day just around the corner and social media guru Jay Baer’s similarly themed Hug Your Haters on shelves in a couple of weeks, I thought this might be the perfect time to revisit a pair of posts I wrote back in 2007 — one for my own (old) blog and one for Drew McLellan’s long-running Drew’s Marketing Minute blog, both titled “Love Your Haters”. These two companion pieces appear here, more or less in their original form, as part of my look back at A Decade in Digital.
As part of my A Decade in Digital series, I’ll be reposting some older articles from my original blog — articles that date back as far as 2006 but contain ideas that to some extent (and to me, at least) still feel relevant. This post, originally written on January 30, 2008, considers an economy that was moving from one based around knowledge to one built around the connections we form (as individuals and as organizations) by making more of the things we know free and public. In the time since I wrote these thoughts, more and more of our IT infrastructure and software services have moved toward open source and into the cloud, the pace of social sharing has only accelerated, we’ve witnessed the rising tide of social business, newly posited models for leadership and the future of work, and even bold moves like Tesla’s release of their patents for free use by any other business that wishes to innovate around them.
Today, Ian Patterson continues is Five Days Delivering Digital Transformation series with a topic near and dear to my heart. A topic that transcends digital and gets at the core of business. Day 4 is the day someone on the team asks, “So, what’s our strategy?” I think Ian’s answer might surprise you.
So let’s join him as he shows up for work on Day 4.