A Vision for the Future of Content (#IntelContent Talk Highlights)
A couple of weeks ago, I had the pleasure of speaking at the eighth annual (and newly revamped) Intelligent Content Conference. I spoke about content for “the untethered world”, or how content strategists and content marketers can prepare for a world beyond mobile and even — for that matter — beyond screen-based interfaces. While I […]
What Amazon Dash Tells Us About the Future of Shopping – and the Future of Marketing
When Amazon announced Dash — a series of branded smart buttons that will allow Prime members to simply press to replenish popular packaged goods as supply runs low (reorders are automatically fulfilled through Amazon, of course) — right around April 1st, people questioned whether the retail giant was treating them to an April Fool’s Day joke. […]
We Are the Borg
“We are the borg.” Star Trek fans will recognize the reference immediately as part of the standard warning issued to any alien race about to be assimilated by the collective of cybernetically-enhanced beings known as The Borg. And any routine reader of science fiction with recognize The Borg for what they are: a textbook example […]
