The Great Content Caper

The Great Content Caper

Where does the time go? It’s been a full two months since we last checked in with Ian Patterson, wrapping up the fourth day in his Five Days Delivering Digital Transformation series of guest posts. Since then, Ian has taken on a swanky new client-side job in Liverpool and I’ve launched a new consultancy focused on content marketing — the latter of which makes Ian’s fifth and final post all the more fitting, as he shares his views on the role content plays in moving companies into the future.

So let’s join Ian as he shows up for Day 5.

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Five Times to Say ‘No’ to Strategy – and One Time to Say ‘Yes.’

Five Times to Say ‘No’ to Strategy – and One Time to Say ‘Yes.’

Today, Ian Patterson continues is Five Days Delivering Digital Transformation series with a topic near and dear to my heart. A topic that transcends digital and gets at the core of business. Day 4 is the day someone on the team asks, “So, what’s our strategy?” I think Ian’s answer might surprise you.

So let’s join him as he shows up for work on Day 4.

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Technology Decisions: Should Leaders Hold On or Let Go?

Technology Decisions: Should Leaders Hold On or Let Go?

If you’ve been following Ian Patterson’s Five Days Delivering Digital Transformation, you’ll be pleased to see Ian back on the blog with the latest installment. If you’re just diving in now and like what you see, then be sure to take a look back at Day 1 and Day 2 — because today is Ian’s third day on the job, tackling a topic that I’ve seen trip up many business leaders: where to draw the line between too much technology knowledge (techknowledge?) and not enough.

Let’s join Ian’s work in progress as he dives into Day 3.

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