Last week I had the opportunity to deliver the closing keynote at Telia’s Connect2Business customer conference in Stockholm. Telia streamed the entire event live and you can watch every session on-demand at the event site (everything except the two keynotes are in Swedish), but I figured I’d share my talk and the accompanying slides here.
My presentation was a 30-minute version of my most popular digital transformation keynote, in which I cover the exponential nature of change, touch on key disruptive technologies, dive into what this all means for business, and explore where the exponential opportunities lie for companies willing to take the plunge.
Thank you to Telia
and their partner Humblestorm
for hosting me at this top-notch event.
My love affair with the virtual office began more than a decade ago, but truly blossomed in 2007 when I became a partner at the marketing consultancy, crayon — a company (perhaps) most famous for having its headquarters in Second Life and helping companies like Coca-Cola navigate the virtual world.
Beyond my love-hate relationship with that particular ill-fated virtual world (I was at once an ardent supporter and an outspoken critic) and others, I held meetings on Skype and ooVoo, collaborated through Basecamp, gathered with coworkers in nascent ‘enterprise’ social networking platforms — all commonplace digital work tools today, some of which were just coming into their own then. I swore I’d never suffer the close-to-two-hour (each way!) commute I’d endured prior to that point, and I’ve (mostly successfully) stuck to that promise for close to a decade.
Every now and then, I stumble upon a timeless concept that remains relevant for years after I first blogged about it. The idea of loving your haters is one of those concepts. So with Valentine’s Day just around the corner and social media guru Jay Baer’s similarly themed Hug Your Haters on shelves in a couple of weeks, I thought this might be the perfect time to revisit a pair of posts I wrote back in 2007 — one for my own (old) blog and one for Drew McLellan’s long-running Drew’s Marketing Minute blog, both titled “Love Your Haters”. These two companion pieces appear here, more or less in their original form, as part of my look back at A Decade in Digital.