Greg Verdino is a highly regarded authority on “the digital now”. He is known for his uncanny ability to get ahead of trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges.
Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving 21st century companies.
Greg is also managing partner and chief strategist at VERDINO & CO, the consultancy he started with his wife to help companies create the content-driven digital experiences their customers demand.
Before VERDINO & CO, he was Executive Vice President at social business firm Dachis Group, where he worked with clients including BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others to formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.
Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He has given speeches, led panel discussions and facilitated workshops at more than 100 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa.
He lives on Long Island with his wife, teen daughter, toddler son, and the world’s most disobedient cat.
“Thank you for the excellent presentation that you made earlier this week in Berlin. The feedback we are getting is fantastic… Your session has engaged the entire leadership team, encouraged thinking and enthused people to go away and implement (with focus)!”
- Ben Forward / Sanofi Pasteur MSD
“At the 2013 Ohio Library Council Convention & Expo, Greg served as the keynote speaker for the highest traffic day – effectively the Convention’s lynchpin. So many of our attendees tweeted great comments like ‘mind blown,’ ‘awesome,’ ‘our board needs to hear this,’ and ‘what an engaging keynote!’ We were thrilled to have a speaker of Greg’s caliber to be part of our Convention, and I recommend him highly.”
- Robyn Vittek / Ohio Library Council
“What made Greg such a delight is that he’s a natural storyteller. Nobody wanted to stop listening and leave when we came to the end of the session. There’s nothing more wonderful that listening to someone who has something important to say and can say it in a way that engages and entertains.”
- Randall Ringer / New York AMA
“There are lots of people who can talk about what’s ‘cool’ and what’s ‘new,’ but Greg goes beyond the hype and gives you the nitty-gritty on what it means to you and your business. He’s smart, funny (and fun), easy to work with, and (most importantly for those of us who plan events) he delivers on his promise.”
- Ann Handley / MarketingProfs
“Greg Verdino is exactly what you look for in a speaker. Scary smart yet humble. Relaxed yet completely prepared. Authoritative yet funny and accessible. Greg knows everything there is to know about where business is headed, and did a fantastic job of delivering interesting, meaningful and – most importantly – actionable information to an already well-informed audience.”
- Len Herstein / Brand Managecamp
“Few speakers energize people in a way that makes them want to take action. Greg Verdino is one of those speakers.”
- Senior Manager / Halliburton