Strategy Is Change

As I write this in mid-November, a great majority of organizations are engaged in the curious annual ritual known as “strategic planning” — the often rote process by which forecasts are honed, spreadsheets cells populated, templates turned into documents designed to guide a year’s worth of activity. If this sounds like a familiar grind for […]

Leading Transformation: Myndset Podcast Interview

greg verdino digital transformation

I first had the opportunity to meet marketing strategist Minter Dial when I was in Paris for a project at L’Oreal – at the time, he was a member of the company’s executive committee responsible for business development and e-business. He and I have remained in contact since, and we make a point of getting […]

99 Problems But Resources Ain’t One

Let’s say you’re faced with a choice between the thing you’ve always done and some new thing you might considering doing. It could be anything, so long as it represents change — shifting more of your marketing spend into digital, ramping up your social media presence, adding a new retail location, launching a new product or […]