Who’s In Charge of Transformation?
If you’re a CEO and you’re not terrified at the possibility of digital disruption, you haven’t been paying attention. And if you’re not directly and actively involved in the formulation of digital strategies for your business, you’re not doing enough to combat disruption and embrace positive, inside-out transformation. You may also soon find yourself a […]
5 Tips for Avoiding Communication Breakdown
If you haven’t heard the audio of AOL chief Tim Armstrong firing an employee during an all-hands meeting that was ostensibly meant to reassure nervous workers after the company announced its plans for scaling back its network of hyper-local Patch portals, you can check it out at Business Insider. Approximately two minutes into his prepared remarks […]
5 Ways Big Data Makes Us Smarter Marketers
In 2006, loyalty marketer Clive Humby declared data “the new oil” – a resource with the same transformative, wealth-creating power associated with the fossil fuel. It’s an analogy that has only grown more appropriate over the intervening five years, although today we know that data differs from oil in one important way: The world’s supply […]